The Queensland Police Service (QPS) is a government organisation responsible for law enforcement in Queensland, Australia. As most government organisations in the western world today, QPS maintains a strong web and social media presence to inform and educate the public. A quick Google search revealed the following Queensland Police Service related websites:
- YouTube – http://www.youtube.com/user/QueenslandPolice
- Pinterest – http://www.pinterest.com/qldpolice/
- FaceBook – https://www.facebook.com/QueenslandPolice
- Twitter – https://twitter.com/QPSmedia
Socialbakers is a social media analytics platform that allows companies to monitor their social media usage statistics, including Facebook, Twitter, Google+, LinkedIn and YouTube. This is an invaluable tool for measuring the success of a social media campaign and for optimising a company’s social media activities to achieve the best possible results. The page allows the viewing of a few basic statistics for free, but the whole range of data is only available to paying users subscribed to the Analytics PRO account.
The service is extremely easy to use; after entering the URL of the Queensland Police YouTube channel in a Google-like search box, a page appeared summarising the viewing statistics of the uploaded videos. It turned out that as of 20 September 2013, the Queensland Police Channel had 1905 subscribers and 508 uploaded videos in total. The total number of all video viewings was 1,608,696, which is an impressive number compared to the 4.5 million population of Queensland. The free version of the search displayed two very informative timelines about the number of subscribers and uploaded video views in the last six months. These graphs are very useful in spotting general trends and they are an excellent marketing and monitoring tool:
Another very useful platform for monitoring social media presence is Socialmention. The service operates in a very similar to way Socialbakers, the user only needs to enter the name of an organisation and the service does the rest. Entering “Queensland Police Service” into the search field gained the following interesting results, however the experience is not nearly as polished as Socialbakers’. This is very likely due to the fact that while the former is a free service, the primary goal of the latter is to gain paying customers, so the bar is obviously set to a higher standard.
Both online monitoring services mentioned above provided some interesting insights into the online presence of QPS. It must be noted, however, that the availability of publicly accessible datasets was quite limited in both cases. In the case of Socialbakers, for instance, the owner of a particular Facebook, YouTube or Twitter channel can sign up a paid account to be able to retrieve extensive analytics that is simply not available for unregistered users.
Queensland Police Service (QPS)
Queensland Police Service YouTube Channel
Queensland Police Service Twitter Channel
Queensland Police Service Pinterest Page
Queensland Police Service FaceBook Page
Socialbakers – queenslandpolice YouTube channel statistics
Wikipedia – Queensland
Socialmention – “Queensland Police Service” search results