In the fast paced digital age we are living in today, an increasing number of people are starting their own blogs every year. By participating in meaningful discussions with like-minded bloggers (traditionally, by means of blog comments), one can quickly build an extended personal network, the advantages of which should never be underestimated. Having an own personal blog can have several benefits: first of all, establishing a well-known online identity can be a powerful marketing tool that can open doors when looking for a job. Also, the process of writing blog posts and interacting with readers builds one’s skills as a digital content contributor, which can have serious positive long-term career benefits.
Although the technicalities of starting a blog have become really simple by now, it should never be forgotten that the actual information content is a blog’s primary and most valuable asset. This is the reason why working out the strategy of any blog is of utmost importance — ideally, this should be done before posting the very first blog entry to keep the message and the purpose of the communication clear and focused.
First of all, my intention with this blog is to contribute to the discussions on Enterprise 2.0 related topics in a meaningful way. In order to attract prospective readers and to maintain existing ones, I am striving to create digital contents that represent value to my readers and I will make every effort to make the posts enjoyable to read that would keep the readers’ interest level up. This will require significant amounts of research work, but it is worth investing time in that because the readers value blog posts that are factually accurate and contain up-to-date information. It is extremely important to point out that every blog that is publicly available on the Internet can (and most likely, will be) regarded as a de facto resume of the author. For that reason, it is of crucial importance that the contents of the blog should never contain any offensive or controversial material that could be disadvantageous to the author in the future. Moreover, certain topics and opinions could also have legal consequences, especially if they have something to do with one’s current employer. I am going to pay special attention to these points, for obvious reasons.
Two excellent examples for blogs that adhere to the principles outlined above are The Danny Rodd Weblog and Andrew Kim Blog, the central topic of which are how to create hormonal balance by speeding up metabolism with nutrition. Both blogs bring unique value to their readers in many regards. Most of all, it is extremely hard to find information on this subject matter on the Internet, and the posts on these blogs are not only well researched and full of scientifically accurate information, but are also interesting and a pleasure to read. Clearly, the two blogs add significant value to the collective human knowledge and most of the time the comments are almost as interesting and educational as the posts themselves.
To sum it up, I strongly feel that a thorough understanding of the above matters is very important for everybody who wishes to establish an online digital presence on the Internet today. Personally, I am going to pay special attention to these points whenever I am even just contemplating writing a new post for my blog.
State of the Blogosphere 2011: Introduction and Methodology
Blog as a Marketing Tool
To Blog or Not to Blog? – How Blogging and Social Networking Can Impact Your Job Search
Fired for Blogging
The Danny Rodd Weblog
Andrew Kim Blog