Personal Digital Strategy


Blogosphere as a network of interconnections

In the fast paced digital age we are living in today, an increasing number of people are starting their own blogs every year. By participating in meaningful discussions with like-minded bloggers (traditionally, by means of blog comments), one can quickly build an extended personal network, the advantages of which should never be underestimated. Having an own personal blog can have several benefits: first of all, establishing a well-known online identity can be a powerful marketing tool that can open doors when looking for a job. Also, the process of writing blog posts and interacting with readers builds one’s skills as a digital content contributor, which can have serious positive long-term career benefits.

Although the technicalities of starting a blog have become really simple by now, it should never be forgotten that the actual information content is a blog’s primary and most valuable asset. This is the reason why working out the strategy of any blog is of utmost importance — ideally, this should be done before posting the very first blog entry to keep the message and the purpose of the communication clear and focused.

First of all, my intention with this blog is to contribute to the discussions on Enterprise 2.0 related topics in a meaningful way. In order to attract prospective readers and to maintain existing ones, I am striving to create digital contents that represent value to my readers and I will make every effort to make the posts enjoyable to read that would keep the readers’ interest level up. This will require significant amounts of research work, but it is worth investing time in that because the readers value blog posts that are factually accurate and contain up-to-date information. It is extremely important to point out that every blog that is publicly available on the Internet can (and most likely, will be) regarded as a de facto resume of the author. For that reason, it is of crucial importance that the contents of the blog should never contain any offensive or controversial material that could be disadvantageous to the author in the future. Moreover, certain topics and opinions could also have legal consequences, especially if they have something to do with one’s current employer. I am going to pay special attention to these points, for obvious reasons.

Two excellent examples for blogs that adhere to the principles outlined above are The Danny Rodd Weblog and Andrew Kim Blog, the central topic of which are how to create hormonal balance by speeding up metabolism with nutrition. Both blogs bring unique value to their readers in many regards. Most of all, it is extremely hard to find information on this subject matter on the Internet, and the posts on these blogs are not only well researched and full of scientifically accurate information, but are also interesting and a pleasure to read. Clearly, the two blogs add significant value to the collective human knowledge and most of the time the comments are almost as interesting and educational as the posts themselves.

To sum it up, I strongly feel that a thorough understanding of the above matters is very important for everybody who wishes to establish an online digital presence on the Internet today. Personally, I am going to pay special attention to these points whenever I am even just contemplating writing a new post for my blog.


State of the Blogosphere 2011: Introduction and Methodology
Blog as a Marketing Tool
To Blog or Not to Blog? – How Blogging and Social Networking Can Impact Your Job Search
Fired for Blogging
The Danny Rodd Weblog
Andrew Kim Blog


16 thoughts on “Personal Digital Strategy

  1. It is so nice that you give some brief background of how people start to blog. It makes me more understand about your purpose to create a successful blog 🙂

  2. Pingback: Building an Online Identity: A Blogging Strategy | Yannick's Blog

  3. Very informative and I think this Blog post adds meaningfully to the conversation. I also notice that you have Blog posts from quite a ways back. Have you been Blogging for some time?

  4. I like your blog it is organised, informative, and valuable. It seems you are an expert blogger you know how to start and to close your blog. I am happy to have a read to yours.
    I have not started my blog yet if you have any recommendations before I start mine, please post them back to me here

  5. Hi. Let me just start by saying that I really think your blog is nice! First of all the layout looks really cool and inviting. I use blogspot and don’t quite know how to make it look as awesome too, but it is still nice to see how it could be done. Also its pretty cool with links (written in blue) thanks to you I now know how to do that too :-). I also like how you include different other authors and keep your references in the bottom. I am definitely going to do this in the future also – so thanks again. Finally I guess it is also a bit calming to know that you have been doing this for a while, so I don’t feel all to silly with my own first post 🙂
    And now to the content… For instance you highlight how peoples professional carers are being affected by their personal posts on social media or blogs. This is not something that we should or could discuss as this is just facts. As I am really much also in to this topic we could on the other hand perhaps discuss the fairness or ethical views of this new trend?
    I.e you state that it is important that you really consider your posts before you put them out there because the consequences might be overwhelming. It all just makes me wonder if this new trend might affect people/employees just to write about the “right” things (such as puppies or popular IT tools) in stead of speaking their own (and sometimes controversial) mind about what they really feel is important. Are we not risking that people bite their tongue just out of fear of how it might affect them in the future?
    Some might think I am making a big deal out of nothing. But with the old saying “talk is silver, silence is gold” in relation to your own statements I still feel that the freedom of speech is, however, still a bit limited at least if you don’t want to risk your career. What do you think?

    Wow that was a long comment, but let me just finish by saying that I loved your post and I learned some new stuff, so thanks a lot 🙂

    • The reason that I know something about ‘proper’ blogging is because I did the Web 2.0 unit a year ago, so I had learned some skills there. 🙂 Otherwise, I’m not a blogger person and I’m a bit reluctant to share any personal information because one might never know how a personal blog post could affect their future.

      I think you’re right, the freedom of speech might be compromised by writing only about those topics that are accepted by the mainstream norm. However, this is the way how the world is now. I think we don’t have the level of freedom that we think we have or we wish to have in this digital age. Our lives are becoming more and more transparent with the advance of technology, and we cannot do anything about it but accept it as it is.

  6. Quite an informative and educated post on the topic of a digital presence. One thing I am curious about though, the idea of separated professional and personal digital identities. Blogs, and through extension, social media allow people to search for people to see what they’ve done, written about or participated in over their online life. How would dividing your digital presence into different accounts or personalities effect your experiences here?

    • That’s a very good question and it brings up the question of privacy on the Internet. Basically, everything that appears under your name on the Web might be archived on some server for the next 100 years (or even longer), so dividing your digital presence into professional and personal identities using the same real name would be quite problematic, in my opinion. Probably the best and safest way to separate these is to use your real name for “professional” posts only, and conduct “questionable” activities under a pseudonym… But then the dilemma is that what seems to be “normal” in 2013 might become “questionable” in say 2030 (just think of political correctness, as an example…).

  7. Your links were all extremely relevant. I never thought of some of the ideas you brought up in regards to blogging and someone’s career. Good to know. Looking forward to reading your entry next week.

  8. Really enjoyed the read, very smart in mentioning legal aspects too, it’s also important to consider an entities reputation as well, it might not get you fired but might leave a sour after taste.

    +1 for having a unique blog name, love the name.

  9. I have really enjoyed reading you blog.
    Especially your mention that a blog should always have a purpose, something of which I agree with you entirely. Having read a few now it has become apparent that a post that lacks in purpose tends to derail from its original topic of point and leads to confusion.

    Looking forward to reading your future posts full of purpose!

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